Foreign legion buckets of blood steam grid software#
Greystar uses RealPage's software to price tens of thousands of apartments. The nation's largest property management firm, Greystar, found that even in one downturn, its buildings using YieldStar "outperformed their markets by 4.8%," a significant premium above competitors, RealPage said in materials on its website. "The beauty of YieldStar is that it pushes you to go places that you wouldn't have gone if you weren't using it," said Kortney Balas, director of revenue management at JVM Realty, referring to RealPage's software in a testimonial video on the company's website. Property managers across the United States have gushed about how the company's algorithm boosts profits. For years, RealPage has sold software that uses data analytics to suggest daily prices for open units. The celebratory remarks were more than swagger. "As a property manager, very few of us would be willing to actually raise rents double digits within a single month by doing it manually." "I think it's driving it, quite honestly," answered Andrew Bowen, another RealPage executive.
Turning to his colleague, Parsons asked: What role had the software played? Apartment rents had recently shot up by as much as 14.5%, he said in a video touting the company's services. "Never before have we seen these numbers," said Jay Parsons, a vice president of RealPage, as conventiongoers wandered by.
On a summer day last year, a group of real estate tech executives gathered at a conference hall in Nashville to boast about one of their company's signature products: software that uses a mysterious algorithm to help landlords push the highest possible rents on tenants. Some have complained high-paying tech jobs have driven up rents in major tech hubs - creating an exodus that will later drive up rents in other cities.īut ProPublica asks whether there's another technology at work:
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